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The Evolving Landscape Of Medical Apps

The Evolving Landscape Of Medical Apps By Christine Kern Healthcare providers must adapt to the new patient-centric environment. As pharmaceutical companies begin to offer cutting edge healthcare services, a report by HIT Consultant with graphs from Pocket.MD has added color to the big...
Source  |  Category: Mobile Pharma News  |  Posted on 27 June 2014

MHealth Monthly Mashup: Release 24.0 – “Let’s Get Our Mobile On!” A Pharma Call-to-Arms

As our health technology focus month draws to a close, this month’s mashup looks back at an incredible year for mobile health, and forward to a bright pharma future…

What a year for mobile health! We had plenty of fits and startups, high tech and low dreck, commercialization, innov...
Source  |  Category: Mobile Pharma News  |  Posted on 31 January 2014

Pharma Companies Far From Realizing Their App Market Potential

By Anca Aneculaesei, Research2Guidance Rather than creating many niche apps, pharmaceutical companies would be more successful in the mobile space observing what industry leaders are doing. The mHealth app market is highly fragmented. With many different treatments and possible mHealth solutions,...
Source  |  Category: Mobile Pharma News  |  Posted on 08 August 2013

Prescribable Mobile Apps Huge Threat for Pharma

  Written by Dave Chase With the proliferation of mHealth apps, it was only a matter of time before healthcare providers would start prescribing apps as soon as apps proved to be as or more effective than prescription drugs. Happtique, a mobile health application store and app management so...
Source  |  Category: Mobile Pharma News  |  Posted on 14 May 2012

Influence of iPad and mobile in pharma

Two years since the launch of Apple's iPad, the use of tablets and smartphones by business is growing at nearly 12 per cent a year, while the traditional PC business is shrinking two per cent, according to the UK's National Computing Centre. The ease of use of the devices, with features such as ...
Source  |  Category: Mobile Pharma News  |  Posted on 02 January 2012

Pharma gets social: social mobile app helps Pfizer engage consumers in Israel

Daniel Ghinn Creation Healthcare Social mobile app connects Pfizer with the right patients in the right place! There are no other emerging digital channels that capture the tension between opportunity and challenge for pharmaceutical companies in the way that mobile does today. On the one hand,...
Category: Mobile Pharma News  |  Posted on 16 December 2011
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