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News

Best practices for developing healthapps for the pharmaceutical industry (part 1)

Written by Michael Spitz on Pharmaphorum Technologist and developer in all-things-mobile, J. Michael Smallwood represents the kind of mobile expert who puts theory into practice on a daily basis. VP of Technology at Ignite Health, a healthcare communications-specialized agency offering mobile hea...
Source  |  Category: Medapp News  |  Posted on 02 March 2012

Mobile marketing for pharma

  by Faisal Ahmed In the fourth of our series discussing the practical steps pharma companies can take to establish themselves in a digital environment, we look at mobile marketing and adapting to the growth of the smartphone. My mobile phone is typically the first and the last thing I see e...
Source  |  Category: Medapp News  |  Posted on 29 February 2012

Chief mobile officer: A job title now timely?

written by Matt Hamblen An old idea gets new life as mobile strategies gain importance Computerworld - The idea of a company having a chief mobility officer (CMO) isn't a new one. But as enterprises scramble these days to establish mobile strategies, having a CMO could be a key to success, acc...
Source  |  Category: Medapp News  |  Posted on 14 February 2012

The Future of Mobile Health Apps for Pharma

The Future of Mobile Health Apps for Pharma Posted on January 31, 2012 by 5th Finger Blogger Mobile health applications have come a long way in the last few years. Driving this change, in part, has been the huge increase in smartphone penetration across both patients and HCPs user groups (HC...
Source  |  Category: Medapp News  |  Posted on 31 January 2012

Pharma’s mobile opportunity: Adherence, marketing, trials

Written by Brian Dolan In recent months a number of deals, acquisitions, service and product launches have led to a growing discussion around the mobile health opportunities for pharma companies. There seem to be three big ones vying for the top. Is it adding connectivity to clinical trials? Ea...
Source  |  Category: Medapp News  |  Posted on 19 January 2012

Pfizer recalls Rheumatology Calculator smartphone App

By Mitch on Thursday 5 January 2012, 19:45 Dozens of companies recall their medical devices every month. A recall happens when something wrong happened with the device, like a bad labeling or a bad sterilization. It's the responsibility of the manufacturer to warn ALL their customers and the govern...
Source  |  Category: Medapp News  |  Posted on 05 January 2012

Digital Pharma: Pfizer, J&J and Merck withdraw iPhone apps

Pfizer's Les Meningo – Smash Pursuit - one of the iPhone apps no longer on iTunes Big pharma companies have pulled a number of apps from the iTunes store, but it’s not a sign the industry has fallen out of love with Apple’s iPhone. Pfizer, Johnson & Johnson and Merck have withdrawn nin...
Source  |  Category: Medapp News  |  Posted on 11 July 2011

Pharma goes mobile: Making the most of the app opportunity

*As smartphones and tablets take over, pharma needs a strategic understanding of how mobile solutions improve customer outreach and drive competitive advantage.* As smartphones and tablets take over, pharma needs a strategic understanding of how mobile solutions improve customer outreach and driv...
Source  |  Category: Medapp News  |  Posted on 22 March 2011

Pharma investments in apps, Web rise 78 percent

According to a recent report from Ernst & Young, pharmaceutical companies led by Merck and Novartis have increased their investments in mobile phone apps and educational websites by 78 percent. The apps and sites generally aim to encourage patients to take their medications, eat well and exerc...
Source  |  Category: Medapp News  |  Posted on 16 February 2011
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