Michael Spitz Zemoga Michael Spitz explores mobile health apps created by pharmaceutical companies. According to a new survey of pharmaceutical executives conducted by KPMG, 36% plan on using mobile health to gain customer insights, 31% to interact with customers, and 29% for recruitment and u...

  Source: Mashable Children fighting cancer have to deal with chemotherapy, hair loss and hospital stays. Now, an iOS app is taking a bit of the load off their shoulders by making pain diaries — the daily log of their experience with the disease — easier to manage. Pain Squad is the first iO...

Source: FiercePharma Sanofi seems to be listening to the woe-is-pharma's-business-model talk from industry experts. As consultants and management gurus urge drugmakers to shift away from simply selling drugs--and toward a broader, health-outcomes approach--the French company ($SNY) has launched a b...

Vodafone Group Plc (VOD) agreed with Boston Scientific Corporation to jointly develop a remote health monitoring system as the world’s biggest mobile-phone company is expanding its so-called machine-to-machine offerings. The system will allow patients to use mobile devices to send health inform...

February 08, 2012, LONDON, UK/BARCELONA, SPAIN. Press Dispensary. Cellnovo today announced both the launch of the world's only mobile-connected diabetes management system, and the start of the largest usability trial ever to investigate insulin pump technology for patients with type 1 diabetes. The ...

Michael Spitz interviews Brian Edwards Ignite Health and iMedicalApps.com Senior mHealth Analyst Brian T. Edwards (@healthgrid) brings a unique industry-based perspective to iMedicalApps.com, the powerhouse of mHealth information and resources, providing commentary and reviews of mobile medical ...

By Brian Dolan This week’s talk of the planned Facebook initial public offering got me thinking about a story from late last year: Which mobile health company is likely to IPO first? Some investors have already placed their bets. At the end of November last year, investment bank and securities f...

by Michael Spitz (Ignite Health) If 2010 was the year social media trumped search as the predominant online activity, then 2011 will historically be characterized as the tipping point where mobile has proven itself as the location-independent digital future. Few doubt that in only a few more year...