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Across Industries, Mobile Ad Spend Increases Dramatically Jan 2, 2014 Pharma spending up more than eight times since a year earlier The pharmaceutical industry has done the most to increase mobile ad spending as of Q3 2013, according to data from Millennial Media based on campaigns run on its m...

Report Assesses 43,000+ Apps, Finds Limited Use and Functionality; 
Evidence of Clinical Benefits Essential to Move Apps from 
Novelty to Mainstream PARSIPPANY, NJ, October 30, 2013 – Despite growing interest in the use of mobile applications by patients and healthcare professionals...

This is the first study of its kind to look at the current state of consumer mobile apps in healthcare—the range of apps available and their functionality, the barriers that exist to their broad use, and what is needed to move apps to a more significant role in improved and cost-effective healthca...

At QxMD, we collect anonymized data on how our apps our used in an effort to drive improvements based on data analysis, rather than hunches.  We’ve learned a lot and thought we’d share some of the information that other medical app developers might find useful, like: Which is most utilized, ...

By Aditi Pai, MobiHealthNews A Wolters Kluwer survey of 300 practicing physicians found 55 percent use both smartphones and tablets in their daily practice and of those, 72 percent primarily use smartphones for accessing drug information. The survey, conducted in April 2013 by private research fi...

An increasing variety of mobile health apps are now available to European patients in their local languages, according to a new first-of-its-kind directory that showcases 200 health-oriented apps. PatientView's European Directory of Health Apps 2012-2013, which is launched today, contains mobile ...

What mobile health tools are currently offered at clinics? What future mobile health services are likely to find adoption at these healthcare facilities? Which mobile-enabled tools are these clinics offering patients? Which mobile health services have they equipped their workers with? Read this Mobi...

Source: MobiHealthNews According to a recent survey conducted by Wolters Kluwer Health’s Lippincott Williams & Wilkins (LWW), 71 percent of nurses are already using smartphones for their job. The survey included responses from 3,900 nurses and nursing students. About 66 percent of those nursi...

Source: Wolters Kluwer Health Survey Finds 85 Percent of Nurses Want to Use Smartphones to Access Current Drug Information Ambler, PA (April 26, 2012) – Nurses and future nurses are using smartphones at the bedside, and want immediate access to drug reference tools. A recent survey of nearly ...