Source: Wolters Kluwer Health Survey Finds 85 Percent of Nurses Want to Use Smartphones to Access Current Drug Information Ambler, PA (April 26, 2012) – Nurses and future nurses are using smartphones at the bedside, and want immediate access to drug reference tools. A recent survey of nearly ...

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Source: FiercePharma Sanofi seems to be listening to the woe-is-pharma's-business-model talk from industry experts. As consultants and management gurus urge drugmakers to shift away from simply selling drugs--and toward a broader, health-outcomes approach--the French company ($SNY) has launched a b...

  Posted by Dan Limbach, PharmaVOICE at 6:36 PM
If you aren't familiar with Angry Birds, you have successfully avoided one of the biggest crazes in game apps. But if you're like everyone else, you've either played it, or you at least know people who have played it. The most recent ...

Vodafone Group Plc (VOD) agreed with Boston Scientific Corporation to jointly develop a remote health monitoring system as the world’s biggest mobile-phone company is expanding its so-called machine-to-machine offerings. The system will allow patients to use mobile devices to send health inform...

Written by Michael Spitz on Pharmaphorum Technologist and developer in all-things-mobile, J. Michael Smallwood represents the kind of mobile expert who puts theory into practice on a daily basis. VP of Technology at Ignite Health, a healthcare communications-specialized agency offering mobile hea...

  by Faisal Ahmed In the fourth of our series discussing the practical steps pharma companies can take to establish themselves in a digital environment, we look at mobile marketing and adapting to the growth of the smartphone. My mobile phone is typically the first and the last thing I see e...

comScore Releases the “2012 Mobile Future in Focus” Report Report Offers Insights on the Mobile and Connected Device Landscape in 2011 and What They Mean for 2012 [DIRECT DOWNLOAD LINK HERE] RESTON, VA, February 23, 2012 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital wor...

The worldwide mobile health revenue is expected to reach US$ 23 billion across all stakeholders – mobile operators, device vendors, healthcare providers, and content/application players - by 2017. This global report assesses the market healthcare opportunity for operators in both developed and dev...

According to new survey conducted by Medical Marketing Service, Inc. (MMS), in February 2012, 94% of physicians prefer to learn about new apps and social media via email. The results of the survey were presented by Terry Nugent, MMS VP marketing, at the ePharma Summit on Feb 6 in New York. Read the...