*As smartphones and tablets take over, pharma needs a strategic understanding of how mobile solutions improve customer outreach and drive competitive advantage.* As smartphones and tablets take over, pharma needs a strategic understanding of how mobile solutions improve customer outreach and driv...

Abbott pays bloggers for positive reviews of its Similac Iphone app by Jim Edwards | February 23, 2011 of the CBS Interactive Business Network Abbott Labs (ABT) compensated a bunch of mommy bloggers to give mostly positive reviews of its new iPhone app for Similac infant formula. (http://similac....

According to a recent report from Ernst & Young, pharmaceutical companies led by Merck and Novartis have increased their investments in mobile phone apps and educational websites by 78 percent. The apps and sites generally aim to encourage patients to take their medications, eat well and exerc...

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